Arta Zeciri is an Serial Entrepreneur and Business Strategist with specialization in Human
Resources and Strategic Organizational change. She has commenced an international venture
named The True Talent, emphasizing on innovative organizational restructuring, training,
consulting and recruiting; Inter Electric Company an Electrical Contracting company servicing
the State of California; holding a seat as VP of HR at American Solar a US nationwide solar
company; and a TEDx Organizer.
Her persistent, self-motivated and encouraging personality are a few characteristics she
carries that help her focus to produce real change in her community and the world.
Arta started her career working in grassroots campaigns for renown international organizations
such as UNHCR, Amnesty International and Plan International, which allowed her to embrace
her passion working for communities in need all over the world, and yet gain knowledge and
experience on how to deal with conflict areas and what core issues exist that need long-term
She later moved onto solidifying her career as an HR Executive working for over 6 years for
organizations such as Promote and Robert Half International, gaining thorough knowledge and
insight into the business world, which pushed her to refine her skills in business strategy,
employee engagement, training, hiring and much more. Her accomplishments include
managing a multi-million dollar cooperation and building an international development design
team at a young age. Her international network has provided the opportunity to establish,
mentor and train teams throughout Europe, Mexico, Colombia and India into the American
In 2018, Arta left behind her career as an HR executive in order to pursue her own venture —
The True Talent. Her goal through this venture is to internationally influence and set a new
standard on how employees work for organizations. With the headquarters in Los Angeles, CA
and satellite offices in Skopje, North Macedonia, Arta brings her experience from the American
market to her hometown by creating a rippling change in local organizations and businesses.
She is also a licensed electrical contractor in the state of California and has continued her
fathers legacy with her brother to grow their business into taking on CA Government projects
and large commercial projects throughout the state. Aside from her own ventures, she has
joined the nationwide solar company American Solar as the VP of HR to help them expand
their operations throughout all states in the US.
Arta was also highly active in her community as a board member of AHRP - Albanian Human
Rights Project, with a mission to raise awareness and preserve memories of Albanian survivors of communist imprisonment and internment during the Cold War (1944-1991), making their testimonies available as primary sources for scholarly study, education and inspiration now and in the future.
Her latest initiative was becoming a licensed TEDx organizer now able to organize the largest
TEDx event in the Balkans, TEDxPellaSquare, for the community she holds close to her heart in
Skopje, North Macedonia.
Arta carries an extreme passion to create a community which will birth the next generation of
entrepreneurs, writers, artists, politicians, families that through their creative ideas will generate
profitable businesses and multi-generational wealth.