Rebeca is the founder of ART IN FUSION TV and a marketing manager at the Anglia Ruskin University London. Rebeca has been involved in the higher education business in the UK for the last 18 years and Art in Fusion TV has been stablished since 2013. Rebeca Riofrio is also an active member of the Foreign Common Wealth Council in the United Kingdom. During her early working life Rebeca became the “eyes” of American novelist, travel writer and renowned war correspondent, Martha Gellhorn, whose eyesight had sadly deteriorated. Gellhorn first achieved international recognition for bravely covering the Spanish Civil War with her then husband Ernest Hemingway.
The legendary war reporter inspired Rebeca to not just follow what she saw around her, but to express what she felt about it. Moreover, Gellhorn encouraged Rebeca to balance her artistic creativity with her business mind. Rebeca has had the opportunity to work with luxury brands like Lamborghini – Ferrari – Dior – Dolce & Gabbana to name few and with designers from all around the world, both in fashion, video and photography, as well as becoming a fashion and marketing consultant, commercial director, and have lead several marketing campaigns for luxury brands around the world.
Rebeca also have produced and directed films that gave her the opportunity to work for the last 6 years at the Cannes Film Festival with direct accreditation form the Festival and licence to interview celebrities – movie directors- producers – actors for her TV channel and another media partners.